For the users, the company claims that the gaming platform would have a “dedicated, immersive experience” and would serve as a focused gaming platform free from the distractions that come with Facebook (News Feed & notifications).
For the game publishers, the platform will provide a revenue split just like any other app stores.
Partnering with Unity is nothing short of brilliant given that Unity is quite popular and cuts across the industry (Games like Firewatch, Alto Adventure to name a few were all developed using Unity’s toolset). Not only would it encourage easier porting of popular games to Facebook’s platform, it would speedily increase the overall adoption and engagement rate.
At the moment, Facebook is running an alpha test and is reaching out to developers to apply.
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